Missed call calculator: what unanswered calls cost
A missed call only costs money if it was a new customer who then hired someone else. Multiply missed calls by the share that are new customers, the share who do not call back, your booking rate and your average job. Use your own phone log and job numbers: the defaults are examples.
Estimated revenue lost per month$6,630
- Per year
- $79,560
- Per week
- $1,530
- New-customer calls missed per week
- 6
- Jobs lost per week
- 1.8
Runs in your browser. Nothing you type is sent or saved. The result is an estimate from your own inputs, not a quote.
How the estimate works
- New-customer calls missed = missed calls x share that are new customers.
- Jobs lost = those calls x share who never reach you x your booking rate.
- Revenue lost = jobs lost x average job.
Every input is yours to check. Your phone system shows missed calls by hour. Listen to a week of voicemails to see how many were real prospects.
Ways to close the gap
| Option | What it does |
|---|---|
| Missed call text back | Sends the caller a text within seconds so the conversation continues |
| Answering service or AI receptionist | Picks up the call and takes a message or books |
| On-call rotation | A person answers, at the cost of their evening |
The options are compared in AI receptionist vs answering service, and the wording for the text is in missed call text back.
Where Alvin fits
Alvin has no phone line and does not answer calls. Alvin handles what comes after: the message or lead email becomes a job record, the follow-up is drafted and held for approval, and the morning briefing lists who is still waiting on a reply.
Frequently asked questions
How much does a missed call cost a contractor?
It depends on how many missed calls are new customers, how many of them never reach you, your booking rate and your average job. With the example numbers above it comes to about $6,630 a month. Use your own numbers.
How do I find out how many calls I miss?
Most business phone systems and call tracking tools report missed calls by day and hour. Pull a month, and remove spam, vendors and existing customers.
Do people leave voicemails for contractors?
Many do not. Someone with a leak or no heat tends to call the next company on the list. Listen to your own voicemail box against your missed call log to see your rate.
The math is the easy part. Alvin does the office work after it.
Alvin is the personal assistant for home services businesses. Your team asks in the app or forwards an email, and Alvin does the work across QuickBooks, your CRM and your suppliers. Anything that spends money or goes to a customer waits for your approval.